Here are some materials that make a journalist/blogger's life easier.

The highlights

	Particls is a desktop application that learns what you care about and alerts you when there's new information on those subjects.
	The first and only aggregator to share revenue with Publishers.
	Founded by 2 Australian '20 something' entrepreneurs.
	Received Angel funding from Australian investors.
	Currently in public beta - thousands of active users.
	The company is on a mission to help people track the content that matters to them while they work. It also aims to help publishers reach their readers and earn extra revenue.

Who might be interested in this sort of software?

Target Market for the product includes 13-25 year old students who want their homework right along side their mySpace updates; Knowledge workers who want to stay informed while they work; Executives who want to stay alerted to important corporate and industry information and publishers who want to differentiate their content with immediate desktop alerts while generating ongoing ad revenue.

What makes Particls different?

From News Readers - Particls is not a newsreader, it is an alerts platform. This means that information is displayed 'while you work on other things' in a heads-up-display presentation style. In this way users can keep working while staying informed.

From Widget/Gadget Engines - Particls is not a gadget/widget engine. Gadgets/Widgets each represent a window into a single source of information (E.g. "the stock quotes widget" displays stock quotes).

In contrast, Particls Output Adapters are each designed to consume varying levels of user attention. Particls evaluates an incoming piece of information and gives it a rank of 'Personal Relevance' to the user.

Particls then uses the right Output Adapter so that it consumes only the amount of attention required for the relevancy of the alert. We call this The policy of Diminishing Attention Consumption.

Company background

Particls is owned and operated by Faraday Media. Faraday was founded by 2 'Twenty Something' Australian Entrepreneurs.

Faraday Media focuses on helping users deal with information overload by creating tools that generate a highly personalized view of worldwide information and entertainment media.

The company has been in operation since July 2006 (product development started earlier in January 2006). In that time it has launched Alpha and Beta versions of Particls to over 4000 self-subscribed testers, secured Angel Funding and attracted attention from global media and financial services brands as well as high-profile technology leaders.

Particls has now public beta. It is helping thousands of users stay informed and is partnering with bloggers and publishers to help them better engage their audience and earn more revenue through its inTouch partner program.

Additional Resources

Hi-Res logos and Promo Graphics