Media Resources
Here are some materials that make a journalist/blogger's life easier.
The highlights
Particls is a desktop application that learns what you care about
and alerts you when there's new information on those subjects. The first and only
aggregator to share revenue with Publishers. Founded by 2 Australian '20 something'
entrepreneurs. Received Angel funding from Australian investors. Currently in public
beta - thousands of active users. The company is on a mission to help people track
the content that matters to them while they work. It also aims to help publishers
reach their readers and earn extra revenue.
Who might be interested in this sort of software?
Target Market for the product includes 13-25 year old students who want their homework
right along side their mySpace updates; Knowledge workers who want to stay informed
while they work; Executives who want to stay alerted to important corporate and
industry information and publishers who want to differentiate their content with
immediate desktop alerts while generating ongoing ad revenue.
What makes Particls different?
From News Readers - Particls is not a newsreader, it is an alerts platform. This
means that information is displayed 'while you work on other things' in a heads-up-display
presentation style. In this way users can keep working while staying informed.
From Widget/Gadget Engines - Particls is not a gadget/widget engine. Gadgets/Widgets
each represent a window into a single source of information (E.g. "the stock quotes
widget" displays stock quotes).
In contrast, Particls Output Adapters are each designed to consume varying levels
of user attention. Particls evaluates an incoming piece of information and gives
it a rank of 'Personal Relevance' to the user.
Particls then uses the right Output Adapter so that it consumes only the amount
of attention required for the relevancy of the alert. We call this
The policy of
Diminishing Attention Consumption.
Company background
Particls is owned and operated by Faraday Media.
Faraday was founded by 2 'Twenty
Something' Australian Entrepreneurs.
Faraday Media focuses on helping users deal with information overload by creating
tools that generate a highly personalized view of worldwide information and entertainment
media.
The company has been in operation since July 2006 (product development started earlier
in January 2006). In that time it has launched Alpha and Beta versions of Particls
to over 4000 self-subscribed testers, secured Angel Funding and attracted attention
from global media and financial services brands as well as high-profile technology
leaders.
Particls has now public beta. It is helping thousands of users stay informed and
is partnering with bloggers and publishers to help them better engage their audience
and earn more revenue through its inTouch partner program.
Additional Resources
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